Retail Store Engagement : Secret Weapon for Brands to Influence Sales

Retail Store Engagement : Secret Weapon for Brands to Influence Sales

  There are 12 million kirana stores in India translating into 10 stores per 1000 Indians. These stores often act as key influencers in consumer’s purchase decision and are rich source of market intelligence. Engaging with this large and diverse kirana store network arguably forms most important element of brand’s strategy. Brands have traditionally leveraged … Continue reading Retail Store Engagement : Secret Weapon for Brands to Influence Sales

Deep Assets of Consumer Products Industry – Product Promoters

Deep assets; because they are out there in the field where action is. Because they influence decisions in a very localized and intimate environment of point of sales.  And lastly because we believe they are unsung Hero in the battlefield. Let’s look at top 4 reasons why we thought it was so important for BeatRoute to … Continue reading Deep Assets of Consumer Products Industry – Product Promoters

Government Subsidies and FMCG Secondary Schemes have Same Problems

Government Subsidies and FMCG Secondary Schemes have Same Problems

Truth is only part of the secondary schemes actually translate into your product reaching the retail shelf. That’s no different from Government subsidies. They both actually suffer from same issues - • End beneficiaries are unknown in number. For even most organized companies, there is no guarantee on the exact number of stores and duplicate/fake … Continue reading Government Subsidies and FMCG Secondary Schemes have Same Problems