Category: Field Force Enablement

In-Store Product Promoters – Converters before Consumer Walks Out

In-Store Product Promoters – Converters before Consumer Walks Out

If your brand is not necessarily the default choice in customers’ mind, even a great product quality might fail you. Question is - can brand owners in consumer durables industry miss their last opportunity to communicate about their product right at the point of sale. I still remember my last phone purchase. Though, it was … Continue reading In-Store Product Promoters – Converters before Consumer Walks Out

New-age Sales Force Automation

New-age Sales Force Automation

Traditionally Sales Force Automation refers to automation of all the business tasks such as customer contact management, order taking, stock reporting, order tracking etc. BeatRoute is a new-age Sales Force Automation software platform that uses modern technology to open up new possibilities for any field sales force particularly in FMCG and Consumer Durable industry. In … Continue reading New-age Sales Force Automation

5 Points to Ponder about Sales Force Automation for Secondary and Tertiary Sales

5 Points to Ponder about Sales Force Automation for Secondary and Tertiary Sales

1) Sensitivity to End User Experience Keep it simple – Make a clear distinction between functionality that is core to your goals and functionality that appears fancy or nice-to-have. Remember your objective from this automation is field force productivity, order fulfillment, increasing no of stores and great shelf display. Given the skill level of field … Continue reading 5 Points to Ponder about Sales Force Automation for Secondary and Tertiary Sales

TC, PC, BPA and what else is your Sales Force Effectiveness metric?

TC, PC, BPA and what else is your Sales Force Effectiveness metric?

In FMCG industry, Sales Force Effectiveness (SFE) metrics can be as complciated as one wants to make them. There is no perfect answer that fits all, but there are some bare essentials. We genuinely want to know what works for you as a sales leader. So do respond. Put your comments on this blog. However … Continue reading TC, PC, BPA and what else is your Sales Force Effectiveness metric?