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Retail Store Engagement : Secret Weapon for Brands to Influence Sales

Retail Store Engagement : Secret Weapon for Brands to Influence Sales

  There are 12 million kirana stores in India translating into 10 stores per 1000 Indians. These stores often act as key influencers in consumer’s purchase decision and are rich source of market intelligence. Engaging with this large and diverse kirana store network arguably forms most important element of brand’s strategy. Brands have traditionally leveraged … Continue reading Retail Store Engagement : Secret Weapon for Brands to Influence Sales

Deep Assets of Consumer Products Industry – Product Promoters

Deep assets; because they are out there in the field where action is. Because they influence decisions in a very localized and intimate environment of point of sales.  And lastly because we believe they are unsung Hero in the battlefield. Let’s look at top 4 reasons why we thought it was so important for BeatRoute to … Continue reading Deep Assets of Consumer Products Industry – Product Promoters

5 Technology Tests for your Sales Force Mobile App

5 Technology Tests for your Sales Force Mobile App

Offline and Low Network It’s not the lack of network that is biggest enemy. Most app vendors should at least support offline capability. It’s the poor network that is the biggest enemy. It’s easy to sense when there is no network, but a badly designed app keeps fighting (shall I say buffering !) with low … Continue reading 5 Technology Tests for your Sales Force Mobile App

Government Subsidies and FMCG Secondary Schemes have Same Problems

Government Subsidies and FMCG Secondary Schemes have Same Problems

Truth is only part of the secondary schemes actually translate into your product reaching the retail shelf. That’s no different from Government subsidies. They both actually suffer from same issues - • End beneficiaries are unknown in number. For even most organized companies, there is no guarantee on the exact number of stores and duplicate/fake … Continue reading Government Subsidies and FMCG Secondary Schemes have Same Problems

Ghost Retail Stores that Sell Your Products

Ghost Retail Stores that Sell Your Products

What are ghost stores for an FMCG brand? Well! I am talking about the ones that exist only in your database. For various reasons they crept in over the years. Nobody cared. However times are changing. Need is to increase deeper engagement with point of sales. Sales Directors and their IT partners are out on … Continue reading Ghost Retail Stores that Sell Your Products

10 times more effective distributor visits…

10 times more effective distributor visits…

They are running driverless cars now by relying on software intelligence. My focus in this blog is a much lesser possibility, however highlights significantly impactful of use technology to make distributor field visits more meaningful in FMCG and Consumer durables industry. Consider this when your goal is get maximum bang from the buck you spend … Continue reading 10 times more effective distributor visits…

SFA Mobile App – Who’s the biggest Enemy

Well we hate to call it a SFA or Sales Force Automation software but that’s the most popular lingo that the world seems to have been using. What we have put our heart and soul behind is called BeatRoute- mobile app for last mile retail. SFA or whatever you call it, we can’t decide who/what … Continue reading SFA Mobile App – Who’s the biggest Enemy