New-age Territory Manager – 5 Traits

New-age Territory Manager – 5 Traits

A new age Territory Manager does the same old 5 things in a completely different way. - (1)          Territory Planning *     Spends at least a day in the month in meticulously reviewing his territory with the help of a map driven tool to ensure routes are efficiently defined and are realistically possible to cover in … Continue reading New-age Territory Manager – 5 Traits

Take Care of your Product Promoters

Our advisory panel is smart and experienced bunch of folks from some of the best technology and business schools of India and have put in years at some of the most respected international brands in FMCG and Consumer Durables space. Yet we keep talking about the decade old basics. And we keep coming to a … Continue reading Take Care of your Product Promoters

World’s Best Enterprise Mobile App is arriving…

World’s Best Enterprise Mobile App is arriving…

Yes. We are aiming at nothing less than that. I believe we are still a couple of releases away but we are heading in that direction and heading fast. Thanks to our enthusiastic early customers in FMCG and Consumer Durable sectors, we have consistently got feedback on what will help them. We have tried to … Continue reading World’s Best Enterprise Mobile App is arriving…

Guaranteed Sales Force Effectiveness (SFE)

Guaranteed Sales Force Effectiveness (SFE)

Sales teams are usually one of the largest group of employees in any company. Top it with the fact that this is the group of people who is closest to the customer. It’s a no brainer that companies seek to have a very effective sales force to leave a direct impact on revenues. BeatRoute delivers … Continue reading Guaranteed Sales Force Effectiveness (SFE)

In-Store Product Promoters – Converters before Consumer Walks Out

In-Store Product Promoters – Converters before Consumer Walks Out

If your brand is not necessarily the default choice in customers’ mind, even a great product quality might fail you. Question is - can brand owners in consumer durables industry miss their last opportunity to communicate about their product right at the point of sale. I still remember my last phone purchase. Though, it was … Continue reading In-Store Product Promoters – Converters before Consumer Walks Out

New-age Sales Force Automation

New-age Sales Force Automation

Traditionally Sales Force Automation refers to automation of all the business tasks such as customer contact management, order taking, stock reporting, order tracking etc. BeatRoute is a new-age Sales Force Automation software platform that uses modern technology to open up new possibilities for any field sales force particularly in FMCG and Consumer Durable industry. In … Continue reading New-age Sales Force Automation

Track the Retail Stores; Not your Sales Team

85% of all retail sales in consumer packaged industry still happens through neighborhood stores in most developing economies including some of the biggest markets like India and China. No wonder brand owners require a sizable team to cover territories and stores to ensure –   1)      Product placements at increasing number of stores 2)      Consistent … Continue reading Track the Retail Stores; Not your Sales Team